Projection mapping refers to an idea that is used to display images and videos to a big audience by using modern technology which involves use of software that is designed to analyze the objects in the environment and then generates images from a projector so that the audience gets to see the intended motions and images. The difference between video mapping and normal projection is the fact that this method uses any surface even if it is rugged to map the images and videos on as opposed to traditional projection which only works if the target surface is white and also flat. The projected images and videos can also have underlying narrations or audio content which will help to pass the message to the audience for them to understand what is being displayed.
There are different uses of video mapping where the process can be used to pass important information to a select audience which can be a group of customers. First, this method is a great advertising idea because the firm which seeks to educate its audience about the goods being sold can organize for them to come to the selected place and watch the presentation so that they get to understand the details about benefits of the goods and how to use them.
Secondly, the process can be used to improve the experience of fun lovers during live concerts by casting different types of images on walls as well as the virtual illusions that can be created by the software such that the audience feel like they are inside the music performances.
Thirdly, the video mapping technology can be useful in creating a great movie experience in an outdoor theater where people who are interested in experiencing their favorite movie in high definition display can come and experience the uniqueness of visual superiority offered by the resources available.
There are many benefits of using the video mapping process. The first benefit is that there is ease of movement with your display equipment because you do not need any other things such as props when you can just use the software and projector to create the type of background and theme that you wish to have for the show.
Secondly, there is flexibility allowed when you are using video mapping because you do not have to move from one place to another or change the objects which are target by the projected lights when you can just alter the theme and type of lights shining on the same objects to create a different theme.
Lastly, there is always a chance that the way you present the content you have can become better because you get to discover new ideas and tricks as you continue using the software in different environments